Minnesota Business

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."--Lary May, Professor of American Studies, University of Minnesota"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities--the television commercial."--Mark R. Morris, Chairman, Bates North America"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."--John F. Sherry, Jr., Professor of Marketing, Northwestern University"Fascinating reading,capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."--Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

Midcontinent Communications - Midcontinent Communications is a provider of cable TV, internet, and general telephony services for home and business, serving the states of Minnesota, Nebraska, North Dakota, and South Dakota (where the company is headquartered, in the city of Sioux Falls). Midcontinent does business in more than 200 communities and serves a total of more than 200,000 customers.

IBM Rochester - IBM Rochester is the facility of International Business Machines in Rochester, Minnesota. The initial structure was designed by Eero Saarinen, who clad the structure in blue panels of varying hues after being inspired by the Minnesota sky (though IBM being known as "Big Blue" was no small factor).

Riverside Plaza - Riverside Plaza is a modernist and brutalist apartment complex designed by Ralph Rapson that opened in Minneapolis, Minnesota in 1973. On the edge of downtown Minneapolis and next to the University of Minnesota's West Bank, the site contains the 39-story McKnight Building, the tallest structure outside of the city's central business district.

Carlson School of Management - The Carlson School of Management (CSOM) is the business college for undergraduates and graduates at the University of Minnesota. CSOM is located on the West Bank of the University of Minnesota campus.

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